Location: Saint Paul, MN
Reports To: Managing Director with dotted line to Artistic Director
Coordinates With: Communications Manager, Graphic Designer, Digital Content Manager, School Manager, Outreach Manager, Company Dancers, and Executive Assistant
Employment Type: Full-Time

ABOUT BALLET CO.LABORATORY
Ballet Co.Laboratory is Minnesota’s largest professional ballet company and school. Serving more than 10,000 individuals annually, the organization challenges ballet’s “traditions to exclude” by creating new dance works and education programs that celebrate individuality.

Founded in 2018 and led by Artistic Director Zoé Henrot and Managing Director Rachel Koep, Ballet Co.Laboratory is nationally recognized for reimagining how ballet is taught, created, and presented. Rejecting the notion that ballet must conform to a singular mold, the organization embraces dancers of all body types, gender identities, ethnicities, ages, and learning styles.

With a dynamic ensemble of professional dancers, Ballet Co.Laboratory creates groundbreaking classical and contemporary ballet works. From bold reimaginations of ballet classics to original productions that illuminate new narratives, they merge technical excellence with storytelling that captivates and inspires today’s audiences.

Beyond the stage, Ballet Co.Laboratory offers dance classes for all ages and skill levels, along with meaningful outreach programs that bring professional dance experiences to underserved communities.

POSITION DESCRIPTION
Ballet Co.Laboratory seeks a strategic, creative, and results-oriented Marketing & Communications Associate to assist with the development and execution of its print and digital presence. This role will increase brand awareness, drive ticket sales, expand school enrollment, promote outreach programming, and steward donor engagement through compelling, mission-driven content.

The ideal candidate thrives at the intersection of storytelling and data-informed strategy. They have excellent time management skills, experience with video content creation, and persuasive writing and presentation abilities. This position will train to expand their knowledge in digital marketing and patron development / stewardship. Navigating both big-picture strategy and day-to-day execution is a must for the success of this team member.

KEY RESPONSIBILITIES

Brand Strategy and Content Creation

• Uphold Ballet Co.Laboratory’s brand identity to enhance its reputation, visibility, and reach while always upholding the organization’s mission, vision, values, and goals.
  Assist in crafting comprehensive marketing campaigns to attract diverse individuals’ engagement in performances, school programming, special events, and outreach activities.

• Work towards maintaining a content calendar to ensure timely and strategic messaging across multiple platforms and departments.

• Ensure collaboration and consistency across all departments’ marketing materials and platforms.

• Keep a pulse on emerging industry trends, consumer behavior, and various other innovations to inform strategic marketing decisions, keeping our brand at the forefront of the performing arts sector.

Digital & Print Marketing

• Assist the Managing Director with digital and print media strategies focusing on storytelling and community interaction to foster organizational growth.

• Work on advertising campaigns across Google Ads, Meta Ads, and other platforms to maximize public engagement

• Assist the Digital Marketing Manager in conceptualizing, storyboarding, planning, shooting, and editing high-quality video/photo content tailored for various platforms and purposes.

• Learn to develop and manage email/postal mail marketing strategies, focusing on audience segmentation, list growth, and A/B testing.

• Assist in revamping the organization’s website, ensuring a user-friendly experience, fresh and engaging content, and a strong SEO performance to increase content reach to diversified populations.

Public Relations and Community Engagement

• Cultivate and steward relationships with print, broadcast, and digital journalists, influencers, and other media professionals to secure earned media coverage.

• Develop and implement comprehensive PR strategies to elevate awareness of Ballet Co. Laboratory’s programming and mission.

• Coordinate creative collaborations with community organizations and companies to expand the organization’s reach and impact.

Market Research and Metrics

• Conduct market research, audience segmentation, competitor analysis, and patron feedback. Use data to understand the organization’s current perception, behaviors, preferences, and trends to inform/refine marketing strategies.

• Develop various reporting tools for website traffic, social media engagement, digital ad performance, email opens, purchase conversations, etc., to measure metrics, analyze data, adjust strategies, report on campaign outcomes, and communicate ROI to stakeholders.

• Track performance metrics (website traffic, social media engagement, digital ad performance, email opens, purchase conversations) to adjust strategies for continued growth and improved reach.

QUALIFICATIONS AND SKILLS

• 2+ years experience in marketing, content creation, and communication development.

• Strong storytelling skills, with an ability to craft visually and emotionally compelling narratives.

• Ability to shoot and edit high-quality photos and videos for marketing purposes.

• Willingness to learn Google Analytics, Meta Business Suite, and other advertising tools.

• Excellent copywriting, editing, and public relations skills.

• Experience using and analyzing data in ticketing and other CRM databases.

• Knowledge of performing arts audiences; understanding audience engagement and best practices.

• Strong ability to multitask and manage multiple projects in a fast-paced environment with attention to detail and deadlines.

• Occasional weekend and evening availability (for performance weeks and special events/initiatives).

• Background in dance is a plus.

COMPENSATION AND BENEFITS
Salary: $38,000
Benefits: Benefits include paid time off, professional development, free parking, tickets to performances, and free dance classes. Hybrid work option (work from home Mondays, in office Tuesday – Friday).

HOW TO APPLY
Submit a resume and cover letter to Rachel Koep (Managing Director) at rkoep@balletcolaboratory.org with the subject line “Senior Marketing & Communications Manager Application - [Your Name]” by Friday, August 15.

Please know applications will be reviewed on a rolling basis until 8/15/25.

The School of Ballet Co.Laboratory is seeking passionate Teaching Artists!

Teaching Artists at The School of Ballet Co.Laboratory instruct, mentor, empower, and inspire every student with excellent, individualized, and healthy dance training using BCL curriculum/ syllabus. Teaching Artist is overseen by the School Manager, Artistic Director, and Managing Director.

Apply here. Applications due by July 20, 2025.

Ballet Co. Laboratory is seeking an experienced accompanist, skilled in piano for our ballet classes. Please see below for more information. If interested, please email CV and cover to Artistic Director Zoé Emilie Henrot at zhenrot@balletcolaboratory.org.

There are no internships open at this time.

At Ballet Co.Laboratory we believe in working collaboratively with all of our staff through arts administration. Internships last a minimum of 15-16 weeks. Interns receive a stipend at the end of the internship. Dive into the administrative world of dance with us!

The 2026/27 Season application will open in April 2026.

Ballet Co.Laboratory believes in the development of the whole dancer and works to invest in artists' professional growth. One way Ballet Co.Laboratory aids professional dance makers in evolving their artistry is through our Laboratory II: Emerging Choreographer Program. Each season, one choreographer is hired through this program to create a new, full-length, staged ballet production which is performed by the upper-level students at The School of Ballet Co.Laboratory (ages 11 - 20).

Learn more here.

Ballet Co.Laboratory is always seeking Costume Volunteers to help bring our productions to life. Volunteers must have a background in dance or theater, experience in both hand and machine sewing, costume fitting/tailoring, and volunteer coordination.

Interested? Please email Costume Manager Kit Ornelas at kornelas@balletcolaboratory.org